Founder- Augustine “Augie” Martinez, has enjoyed an impressive career that spans more than 30 years, including 20 years in the broadcast media industry. His experience in areas of Managing Strategic Planning, Non-Profits, Fundraising, Spanish Language Media, Mentoring, and Diversity Training has made him sought out both locally and nationally.
In February 2008, Mr. Martinez was named President and CEO of the United States Hispanic Chamber of Commerce, becoming the first president to also serve as general manager to the organization’s television show, "Hispanics Today" as well as President and CEO of the USHCC Foundation.
Prior to joining the Chamber, Martinez served as an Emmy-Award winning television executive for thirty years. During his tenure in the broadcast industry, Martinez emerged as a galvanizing force in television while simultaneously serving in key community positions. As Vice President of Network Strategy and Community Relations for Telemundo, Martinez developed and managed community relations strategies with national organizations including the Congressional Hispanic Caucus and the Congressional Hispanic Institute. During his tenure with Telemundo Network, Martinez crafted and implemented the network’s West Coast strategy, and its national community relations efforts. As a strategist, Martinez has served in key positions with Univision, CBS, and Fox developing and implementing market strategies that resulted in growth in revenue and viewership.
As Vice President of the Eastern Region for Univision Communications, he launched the network’s first Spanish-language owned and operated television station in the Tri-State Philadelphia market, which became the #1 Spanish language medium in Philadelphia in less than two years. He also managed the Univision Joint Sales Agreements with Univision’s largest affiliated stations in Boston, Cleveland, Orlando, Tampa, and Washington, DC.
He has successfully taken television to the “next level” by producing award-wining programs. Under his direction, television specials on the “Road to Citizenship” and “Get Out the Vote” have been praised by national and local community organizations. Martinez’s leadership in the industry has been recognized with numerous awards including the Los Angeles Emmy Award for “Best 30 News Broadcast.”
His rigor working with business and community organizations has also led him to key appointments. He has served on numerous Boards including, the National Association of Television Arts and Sciences, Gene Autry Museum, the historic Los Angeles Plaza de la Raza, Southern California Junior Achievement, and the Police Athletic League. He has also served and worked with the Latin Business Association, Philadelphia Hispanic Chamber of Commerce, and the MALDEF Capital Campaign of Los Angeles.